How to measure the value of employee benefits

Getting an employee benefits programme off the ground can be a big undertaking, so once it’s in place it’s easy to sit back and hope your employees are getting what they need. But just how effective are your employee benefits?

The possible removal of salary sacrifice arrangements means it’s going to be even harder to prove the return on investment in employee benefits. With that in mind, here’s a few tips on how to measure their value.

Why should you be measuring?

Employee benefits are a great way to show your staff you value them. They also provide perks that are a lot easier to instigate than a pay rise. It’s really easy to tailor to your individual workforce’s needs, meaning you get even more bang for your buck.

However, if the tax and National Insurance relief of benefits in kind are removed, it will be harder to prove that employee benefits are worth the investment. In most cases, it’s inevitable that some benefits will have to be dropped. It will therefore be even more crucial for employers to know which benefits are important to their staff, and, in turn, should be renewed.

Seeing the value

Having a clear idea of the value of your employee benefits helps you to meet company targets regarding employee satisfaction and retention. An Employee Insight report conducted by Capita in 2015 stated that ‘66% of staff would be more likely to stay with an employer that offered good benefits’.

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If you’re still wondering why you should keep staff then the below infographic should tell you everything you need to know. Unmotivated staff leads to higher attrition, and training new employees can cost in excess of £30k.

If you have a high staff turnover, sickness rate and a work force that seems fed up, then your employee benefits aren’t doing their job. These factors are not only going to drag your profits down, they also all feed into one another, so nipping them in the bud is very important.

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What should you be measuring?

Some of the key things to measure are:

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How do you measure?

If you want to know whether you’re getting a good return out of your employee benefits programme, then why not ask the users?

If your scheme is falling short of your targets or you simply want to keep making improvements, speak to your staff.

They will be able to tell you what benefits would be appealing. According to The Benefits Research 2014, 41% of companies say they introduce or change benefits based on requests from their employees.

You can get feedback by running surveys, from informal conversations or via appraisals. The most important thing is to keep staff involved.

For an unbeatable level of insight, online benefits platforms like Salary Extras give you the opportunity to track engagement - view log-in numbers, how frequently people are logging in, whether or not they are making selections, etc.

What next?

Now you have your results – it’s time to review your employee benefits offering. Most packages can be renewed annually, but research by Unum shows that over 50% of businesses have not reviewed their packages since 2008. Feedback is crucial to make sure money is spent in the right place. Don’t be afraid to change the range of benefits you offer.

If your employees are getting the best employee benefits then they are unlikely to be looking anywhere else – but that shouldn’t stop you. Staying ahead of the competition and checking out other people’s ideas is also a great way to keep up to date with the latest perks. LinkedIn are a great example of how to shake things up and make waves with your employee benefits, offering everything from educational grants to yoga.

As your business grows and changes, it’s important to review your supplier and how well their service matches your needs. And, as with any other service, it’s important to keep negotiating to ensure you have the best value scheme.

If you haven’t been measuring the value of your employee benefits, then it’s not too late – start now!

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