Communicating effectively with your employees can prove to be a tricky balancing act. Do too little and you run the risk of having no engagement with your staff. Too much and your employees may become tired of constantly hearing from you.
In this blog we’ll give you a very quick overview of five employee communication mistakes you should try to avoid.
1. Information overload – keep it light on the detail
The most important thing is to…K.I.S.S - keep it simple, stupid! We see so many examples of internal comms where the reader is bombarded with detail - it’s not necessary. Keep the messaging in your comms as simple as possible, and give employees the opportunity to find more information elsewhere.
2. Don’t communicate too infrequently
Another big mistake employers often make is sending their communications out sporadically, with no real plan or strategy behind them. Make sure you have a clear strategy and agreed timeline, so that the messaging can have maximum impact. Also clearly identifiable branding will help employees buy into the concept you’re trying to convey.
3. Don’t communicate too often
On the other side of the coin, you definitely don’t want to send your communications too often. Once a week is more than enough where internal communications are concerned! It might be worth creating a weekly/fortnightly internal newsletter that covers all the hot topics and that your employees expect to see in their inbox. It will also mean that if you need to say something that is business critical (out of the norm) your employees are more likely to pay attention to it.
4. Not tailoring your comms channel and messaging to your audience
It gets said all the time, but one size definitely doesn’t fit all. While younger employees might like an email, vlogs or a social media campaign on your internal social network about a new benefit, older employees or those who are field-based might prefer something more traditional, like a face-to-face meeting or a letter through the door.
5. Don’t be boring!
You’d be amazed how many employers feel like they don’t have to put any effort in when communicating with their employees - the attitude is just ‘send it out and tick that box’. Ask yourself the question, would you act on a marketing email from a retailer if it didn’t grab your attention? So why should your employees behave any differently when presented with boring internal comms? Let your creative juices flow!
Make sure you check out our other blogs where we’ve got even more top tips for you to get the most out of your employee engagement.